my ability to build a cohesive packaging system rooted in local storytelling. Created for Marchés publics de Montréal, a nonprofit organization that brings together and promotes Montréal’s public markets, supporting local farmers, producers, and artisans.
The product line features beeswax-based cosmetics: lip balm, lip oil, and lip gloss. Designed to promote natural hydration using the nourishing qualities of beeswax.
The concept celebrates regional ingredients and artisanal values through a fresh, contemporary visual language designed to connect with both locals and visitors, while reinforcing the organization’s mission of highlighting locally made goods.
This project establishes a premium, nature-driven brand identity centered on the purity and effectiveness of beeswax formulas. Designed for young adults seeking clean, elevated beauty products, the packaging balances luxury with natural simplicity.
centers minimal typography to express elegance and highlight the purity of the ingredients. A white background was chosen to reinforce cleanliness and simplicity, while serif typography adds a refined, premium tone.
The lip balm sleeve adopts a hexagonal, honeycomb-inspired structure that houses the tin, and the corrugated gift set features molded layers revealing a honeycomb pattern, creating the illusion that the beeswax products are naturally nestled within the comb.
photography © Gabriel Silva
